Internet Observer

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After decades of growing, online travel still have a great potential in U.S. According to eMarketer, a leading marketing research company, U.S. online travel sales reached to $91.3 billion last year, and will continue to grow. The research company also estimates that the market will breakthrough $100 billion before 2010. The estimates from comScore and PhoCusWright indicate the same trend.

The sustained growth in number of tourist continues to support the development of online travel industry. According to a report by Travel Industry Association (TIA), domestic U.S. travel in the U.S. has increased 12.6 percent from 1995 to 2005,which reached to almost 2 billion of people trip[1]. International tourism arrival plays an important part to the travel and tourism industry, which contribute $80 billion. The data from United Nation World Tourism Organization shows that the international tourism arrival grows faster than domestic travel.



With the development of information technology, more and more people uses internet to research, plan and purchase the trip. Travel is one of the most mature B2C ecommerce categories, as measured by the percent of total industry sales generated online. In 2007, 49% of all travel-related reservations were booked on the web, versus 46% in 2006, according to J.D. Power and Associates. However, the online travel owns about 14% of the whole travel and tourism industry in 2006, which still have a great potential.

As the number of tourist is growing and more and more use web to plan their trip, there is a bright future in online travel. It will be boom in the next few years.